
We explore what moves and motivates people. We dig - research - where others don't even look. And thus decipher the secret logic of the market.
DEPTH PSYCHOLOGY &
INTERVIEWS
The rheingold salon Interview® is more than an ordinary interview of depth psychology. It is rather a research journey into the everyday unconscious contexts of meaning. Through the special questioning techniques that we have practiced over the years, we break down simple rational justifications. We break down final assessments such as 'That's too expensive for me' or 'I don't like that' and reconstruct how they came about. In this reconstruction, you will find the answers to the questions of 'why' people experience things as they experience them and 'why' they behave as they behave.
By the way, the in-depth interviews also work excellently via video call. The rheingold salon Interview® is followed by an intensive, theory-guided analysis. Our team of psychologists always uses the theory of morphological psychology with its basic assumptions developed by Prof. Salber at the University of Cologne as the basis for evaluation.
