Every company needs a founding myth - here is ours for market research in Cologne:
TOGETHER &
WORKING
"Since we met, we have wanted to work together. Since 1994 we have been doing that. We appreciate and use the exchange of our couple relationship to bring our modern agency for market research in Cologne forward in an unconventional, modern, and fruitful way. Living together, having a family and – full-time – working is not only possible, but also a model of the future for us."
INES
IMDAHL
Ines Imdahl, as founder & owner of rheingold salon, pursues her life question. The question of why. Because philosophy could not explain to her why people smoke, although they are fully informed about the consequences, she studied psychology. Today, her clients want to know how human behavior and experience can be explained in order to develop strategic orientations for brands, markets, and communication together with rheingold salon. She also regularly discusses the human element in her own WDR TV show "5 Traps 2 Experts". In addition to women's and cultural research, she successfully focuses on advertising impact research: approx. 100 columns in the Handelsblatt and her book "Advertising on the Couch" bear witness to this.
JENS
LÖNNEKER
Jens Lönneker, rheingold founder, wanted to prove in 1986 that it was possible to earn money with psychological market research – a daring undertaking at the time. The company initially had only one telephone, where a friendly lawyer's secretary answered with the company name. The first investigation material was even returned with the note "Delivery undeliverable". Nevertheless, psychological market research was quickly able to convince. The concepts of morphological psychology are continuously being developed and need creative space; and this can be found today in the rheingold salon concept directly at Cologne Cathedral.
WHO WE ARE
Year of foundation
1986 | since 2011 rheingold salon
Positioning
Qualitative, in-depth psychological, morphological market research and strategy consulting, based on the scientific theory of Prof. Dr. Wilhelm Salber, University of Cologne.
Location
In the heart of Cologne – directly at the cathedral. Cologne is particularly suitable as a location for market research because it is located in one of the most populous and densely populated regions in the world: the Rhine-Ruhr area with more than 20 million inhabitants.
Experience
More than 25 years of experience in all industries for national and international clients. (We can't think of any industry in which we haven't done research yet)
What we can do
We can make sense. And we create meaning for our customers. Cultural contexts influence brand and advertising perception. We continuously monitor these. On the other hand, we decode the unconscious motives that control people's behavior and experience. Always. Our goal is to decipher the complex structures of the human psyche and make them usable for companies, brands, and markets. Both via in-depth psychological market research and with strategic process support.
What it's like with us
We are many things in one: one of the most ambitious German research agencies, a think tank, a meeting place. In the permanent endeavor to pursue the meaning of human experience and behavior. For this purpose, the rheingold salon of Ines Imdahl and Jens Lönneker draws on a successful avant-garde idea. Exciting, clever people and their thoughts have always needed and loved spaces for exchange, analysis, and deepening. Whether in Paris, in Weimar or today at the rheingold salon in Cologne: Salons create the atmosphere for productive, innovative further developments – to the advantage of media and market research. This includes many inspiring encounters: Countless interviews, analysis sessions, events, seminars, television recordings and, very importantly: eating and drinking together. Meaning needs depth, skill, exchange, and a salon.
The concepts developed here are used in a variety of ways
In cultural and basic research, the development of narratives, in-depth psychological impact analyses around media, products, brands, advertising, and even our own podcasts.
This also includes
Morphological Psychology, Message Tuner, Constitutional Marketing, Narrative Psychology.
WHO WE ARE
WHY US?
in-depth psychological
We research, even if we research quickly, always in depth. This is reflected in the length of the survey. And in the questioning technique. Graduate psychologists & moderators specially trained according to morphological theory are in action for us – worldwide.
independent & neutral
We do not belong to any of the major agency networks. That is precisely why we are always neutral & independent. And our results are "relentlessly creative".
theory-guided
Nothing is better than a good theory. You will not find evaluations based on "gut feeling" or merely on the basis of "experience" with us. Research and analysis are based on the scientific theories of Morphological Psychology, developed by Prof. Wilhelm Salber at the University of Cologne.
concrete & detailed
Our results are concrete, detailed, and directly suitable for implementation. rheingold salon also supports in-house implementation and concretization processes based on in-depth psychological research.
owner-managed
With us, the chief physician operates. And he has plenty of practice. Each project is supervised by the managing directors & owners.
JOBS
One person alone cannot move much. That is why we love the creative and analytical exchange in the team.
If you are sure that we should get to know each other, then please send us an application for...
...a permanent job to:
klumpp@rheingold-salon.de
...an internship to:
diefenbach@rheingold-salon.de