Monika Schulze

I have been working with Ines Imdahl and Jens Lönneker for more than 10 years. What has always impressed me is the professionalism combined with positive energy and passion. Moreover, we have always managed to translate the deep psychological insights into actionable recommendations. Specific examples include the development of 'Du darfst' from a 'low fat' brand to 'a plus of good ingredients,' the European 'Knorr Meal Maker' strategy, and the brand positioning of Zurich Germany together with Ines Imdahl, as well as the development of a guiding principle for Landgard with Jens Lönneker.

Member of Supervisory Board, Zurich Insurance

Saskia Rosendahl

In recent years, Ines has conducted several qualitative research studies for the FMCG brands I had the pleasure of working for. I greatly appreciate the insights that Ines brings to the table due to her profound knowledge and skills. Whenever we completed a project, all questions were answered, clear recommendations were given, and the next steps were outlined. Ines played a significant role in the success of many advertising campaigns, product concepts, and packaging designs. I recommend working with Ines and her team 100%!

Marketing Specialist at Upfield

Anja Litzinger

Professional and reliable – but above all, incredibly inspiring! That is a rare combination that is always a pleasure.

Manager Market Category Consumer Insights

Gabor Steingart

I have just read the entire Ergo cover story and am thrilled. It is deeper, more precise, and more original than I had hoped. This greatly enhances our newspaper – and will not only spark discussions within the industry.

Founder of Media Pioneer and Editor of Steingart's Morning Briefing

Heike Stadler

I was Ines' client when I worked at Unilever and Upfield in Germany. We collaborated on food projects for brands like Knorr and Rama. Ines is everything you could want from a researcher: she understands your business and how research influences business decisions, has enough distance to see issues from a different, consumer-relevant perspective, and, last but not least, the creativity and deep psychological insight to provide new findings and solutions for the company. I always enjoyed working with Ines. It was never just research, but also a discussion about what to do with it and how to implement the insights into the business!

Dr. Monika Schmidhofer

rheingold salon does not stop at analytical results but goes a step further, providing actionable execution guidelines for optimization as well as strategic food for thought. In addition, there is a high degree of flexibility and a good dose of charm.

Marketing Director Dairy Loose

Lisa Ortgies

Demanding a women's quota is one thing, but tracking the deep psychological barriers in women themselves – that is the core competence of rheingold salon. I am looking forward to the results of our exciting study on top women in the media. The outcome will significantly advance the work of ProQuote and the ambitious women themselves.

Journalist & Columnist, the 'face' of Frau TV

Lilian-Susan Wilke

Ines Imdahl perfectly understands how to link the psychological dimension of consumer behavior with concrete strategic recommendations for action in her presentation. In her talk 'Facebook Between Anarchy and Dictatorship' at our strategy conference 'International Health Forum,' Ines Imdahl presented the dimension of Facebook's communication culture, making brand management for OTC companies vivid, credible, and absolutely comprehensible, serving as a valuable strategic inspiration.

Head of Event Management, Wort & Bild Verlag

Christof Rauch

Working together is fun and leads to usable results. What more could you want?

Head of Brand Management and Market Communication, Versicherungskammer Bayern

Cornelia Ristau

rheingold salon stands for qualitative market research at the highest level, with remarkable sensitivity to deep psychological relationships, which are translated into valuable operational and strategic recommendations with a great deal of practical relevance and passion.

Head of Market Research, Media & Digital, Intersnack Knabber-Gebäck GmbH & Co. KG

Kesselchips Intersnack

New Product Development

The Process: Depth-psychological research from idea generation to market launch: concept development, name development, positioning, and design development up to finalization.

The Result: The first successful premium positioning of chips on a broad basis. Around 500% growth in the first year. The overall kettle chips market in Germany exploded after Intersnack's reintroduction in 2012. All brands and private labels imitated the success of this innovation. Market dynamics are still at 60%.

Conclusion: Product development from the very beginning with Lönneker & Imdahl rheingold salon – pays off.

Freed from Dust - Vorwerk

Market Award 2015 and Marketing Prize 2017

The Initial Situation: Significant revenue declines forced Vorwerk to take action in 2010.

The Result: A new brand architecture marked the beginning: Under the Vorwerk umbrella brand, the respective product brands today represent the areas of expertise – cleaning (Kobold), cooking (Thermomix), and flooring (Flooring). The products were to be characterized by superior quality and contemporary design. Direct sales were expanded to include e-commerce and social media activities. Additionally, dedicated brand shops were introduced in Germany, with the number expected to grow to around 80. The measures proved effective, leading Vorwerk to four consecutive record-breaking revenue years.

Conclusion: A well-executed relaunch.

Cultural & Brand Study - Trill

Why the Best Bird Food is Too Good

The Research: In-home interviews with people who had just gotten a bird – and those who had owned one for many years. Major disappointments among new bird owners: the birds do not respond to bonding and communication attempts – they do not show joy when their owner returns home or feeds them.

The Result: Unconsciously, owners want to get rid of the animals – but they cannot reconcile this with their conscience. Almost all owners therefore experience ‘accidents’ – leaving windows open, wallpapering over the bird, accidentally throwing it in the trash while peeling potatoes – which they find deeply embarrassing. The inner conflict: I no longer want the animal, but as a conscientious pet owner, I cannot simply ‘dispose’ of it. The bird owners' solution: Do not use the absolute best bird food, but only the second-best, equally priced food. This way, they feel they are still doing something good for the animals – Vitakraft is good enough – but they do not have to worry that the birds will ‘live forever’ thanks to Jod S 11 pellets. After all, longevity was the core promise of the food.

The Recommendation for Our Client: Of course, we won't reveal that here.

„Das ist nicht lustig, aber funny“ for funny frisch

Campaign Development with Bastian Schweinsteiger for Intersnack

The Process: Research, strategic consulting – development and evolution of the campaign from storytelling to claim, including research and strategy development for introducing a second testimonial, Lukas Podolski, in 2017.

The Result: Through advertising and depth-psychologically grounded positioning, the brand became the market leader within a few years. The most well-known chips slogan in the German market.