We explore what moves and motivates people. We dig - research - where others don't even look. And thus decipher the secret logic of the market.
EMPLOYER BRANDING &
PURPOSE
employer branding
We also understand employer brands as brand personalities. Personalities who have to find and present their unique, outstanding position in the War of Talents.
We analyze your image with potential applicants, give strategic recommendations, and research the state of employee loyalty in your company.
We conduct international research for employers and support with our combination of in-depth psychological analysis and strategic consulting the re-positioning in order to score points with the sought-after future employees.
purpose
Purpose and CX in one breath? With digitalization, CXM is experiencing a new hype. With Corona, Purpose is getting another boost. Yes, a new and further one, because both are not really new.
Or did companies not need a purpose in the past? Was brand or corporate management ever possible without a positive customer experience? Did customers have to be less satisfied in the past? Or maybe only now and then, possibly at selected touchpoints? Or is it the other way around, that people are much harder to satisfy today?
As psychologists and market researchers, we not only ask these questions, but also want to understand why society and culture are intensively dealing with a certain topic at exactly this point in time. What is the point of turning to CXM and Purpose more strongly right now? What is the point of the new hype about the purpose?
