Ines Imdahl on her vision for 2050

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Ines Imdahl on her vision for 2050

Ines Imdahl

The past provides learnings, not solutions.

Heike Turi and Peter Turi understood this and dedicated the current issue to dreams for the future. Under the motto "I have a dream," our Managing Director Ines Imdahl has developed an inspiring vision of the future in the latest issue of Turi Heft.

Read the article here in full. Or use the Link and scroll to page 133.

The year is 2050. These are the adventures of the rheingold salon, which has set out with its crew to explore new worlds in order to take the interaction of generations and the lives of people over 50 into a different sphere.

People over 50 now make up well over 50 percent of the population. Clichés and prejudices have been thoroughly refuted. Instead of making speeches and blaming each other, we have finally managed to take action. The antagonism has become a cooperation between generations, genders and, ultimately, nations - with warp drive.

At the same time, this new cooperation differentiates the potential of the individual very precisely. In the past, people between 50 and 85 were simply lumped together into one group. From the age of 50, you were in a (target) group with your own parents. The so-called "silver liners" suddenly became genderless and disappeared from public life. Hardly present in the media from the age of 50, they were retired by society and companies from the age of 60.

"Life's task" had a different meaning back then. From a certain age, you had to give up a large part of your life, whether you wanted to or not. Was labeled as immobile, technologically illiterate and irrelevant. Today, everyone has their own personally meaningful life task that contributes to the overall community. And to life extension. A healthy 100 is no longer a rarity.

Masses of creative and innovative impulses come from the Ü-50 group. "We are the future," says a woman in her mid-50s with a laugh as she enters the bridge of our spaceship. Innovation springs from all generations. Older people ensure that knowledge from past centuries is included. Hand in hand with young people, who no longer live separate from everyday adult life, but get involved everywhere.

The technological and digital potential is no longer invested in warlike conflicts, but in competitions that make people's future even more attractive. Enjoyment has replaced rapid overconsumption.

Life-affirming instead of destructive environments have become a matter of course. The body, mind and soul of people should experience a satisfying livelihood.
Nutrition, exercise, music, art and much closer contact with other people form the basis.

Personal significance is retained for a lifetime. The higher life expectancy is seen as a personal and collective achievement.
"We are not here to survive," explains an older team member, "but to help life flourish." To do this, we must boldly raise the potential of all mankind.

We can only write a hopeful story together with the over-50s and navigate through the endless expanses of the future.

Come on board. Because: The best way to predict the future is to create it yourself.

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